Politique de confidentialité
Privacy Policy
Last Updated: May 7, 2025
This Privacy Policy describes how The Badass Way (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase on thebadassway.com (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you,” “your,” and “yours” mean you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected under this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from various sources, as described below. The information we collect and use depends on how you interact with us.
In addition to the specific uses set out below, we may use the information we collect about you to:
-
communicate with you,
-
provide or improve the Services,
-
comply with any applicable legal obligations,
-
enforce applicable Terms of Service, and
-
protect or defend the Services, our rights, and the rights of our users.
Personal Information We Collect
Information you provide directly
This may include:
-
Contact details: name, address, phone number, email.
-
Order information: billing/shipping address, payment confirmation, email, phone.
-
Account information: username, password, security questions, and related account security data.
-
Customer service information: messages and details you provide when contacting us.
Certain features of the Services may require you to provide this information. Failure to do so may mean you cannot access or use those features.
Information we collect automatically
We may automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies. Usage Data may include device details, browser information, network connection data, IP address, and interaction history with the Services.
Information we obtain from third parties
We may also collect information about you from:
-
Vendors and service providers supporting our Site and Services (e.g., Shopify).
-
Payment processors, who collect payment data (bank details, credit/debit card info, billing address) to process transactions.
-
Advertising and analytics partners, through cookies, SDKs, pixels, and similar tracking technologies.
Any third-party information we collect will be treated in accordance with this Privacy Policy.
How We Use Your Information
-
To provide Services & fulfill contracts: processing payments, fulfilling orders, managing accounts, shipping, handling returns/exchanges.
-
Marketing & advertising: sending promotional emails/SMS, showing targeted ads, tailoring your experience (lawful basis under GDPR: legitimate interest, Art. 6(1)(f)).
-
Security & fraud prevention: detecting, investigating, and preventing fraudulent or malicious activity.
-
Customer service & improvement: responding to inquiries, improving services, maintaining our business relationship.
Cookies
Like many websites, we use cookies. For details on Shopify-related cookies, see: Shopify Cookie Policy.
-
Cookies help operate and improve our Site, remember preferences, and analyze user interactions.
-
Third-party service providers may also use cookies to personalize ads and services.
Most browsers accept cookies automatically, but you can block or delete them via your browser settings. Note that doing so may negatively affect your experience and functionality of the Services.
How We Disclose Personal Information
We may share personal information with:
-
Vendors/service providers (payment processors, shipping partners, IT, customer support, analytics).
-
Business & marketing partners for promotions and advertising.
-
Affiliates within our group of companies.
-
Legal & compliance purposes (court orders, legal obligations, enforcing Terms of Service).
-
Business transactions (e.g., merger, acquisition, bankruptcy).
We do not sell or share sensitive personal information without consent.
Third-Party Websites & Links
Our Site may contain links to third-party sites. We are not responsible for their privacy/security practices. Please review their policies before providing any personal data.
Children’s Data
The Services are not intended for children. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us to request deletion.
Security & Data Retention
No system is 100% secure. While we implement safeguards, we cannot guarantee “absolute security.” Retention of personal data depends on account activity, legal obligations, dispute resolution, and contract enforcement.
Your Rights
Depending on your jurisdiction, you may have the following rights:
-
Access/Right to know your personal data.
-
Deletion of your personal data.
-
Correction of inaccurate information.
-
Portability of data.
-
Restriction of processing.
-
Withdrawal of consent (where applicable).
-
Appeal against refusal of requests.
-
Manage communication preferences (unsubscribe from marketing emails at any time).
To exercise these rights, contact us using the details below. We may need to verify your identity before processing requests.
International Users
Your data may be transferred, stored, and processed outside your country. If transferred from the EEA/UK, we rely on mechanisms like the EU’s Standard Contractual Clauses unless the destination country has adequate protection.
Complaints
If you have concerns about how we handle your personal data, contact us. If unresolved, you may lodge a complaint with your local data protection authority.
Contact
If you have questions about this Privacy Policy, our data practices, or to exercise your rights, contact us at:
For data protection purposes, unless otherwise stated, The Badass Way is the controller of your personal data.